Scaling direct-to-consumer presence via conversion optimization, custom integrations, and retention flows — on Shopify or WordPress.
River Rank Agency manages Shopify and WordPress storefronts for DTC brands: conversion rate optimisation, theme and template development, custom app integration, page speed, and the email and SMS retention flows that determine whether acquisition is profitable.
Most brands spend heavily on traffic and comparatively nothing on what happens after the click. A modest lift in conversion rate applies to every visitor you will ever pay for, which usually makes it the cheapest growth available.
We work on the full journey: product page structure and content, cart and checkout friction, mobile performance, post-purchase flows, and lifecycle messaging that raises repeat purchase rate rather than discounting into it.
The pattern repeats across brands: ad spend increases, sessions increase, revenue moves less than expected. The store converts poorly on mobile, the product pages answer none of the questions a buyer actually has, checkout adds friction, and there is no retention programme so every month starts from zero.
These are fixable, measurable problems. We prioritise them by expected revenue impact rather than by how visible the change is.
01
Theme design and storefront builds that reflect your brand and convert on mobile and desktop alike.
02
Ongoing site management, updates, and support for WordPress and WooCommerce storefronts.
03
Structured A/B testing across landing pages, product pages, and checkout to lift conversion.
04
Connecting your store to the tools your business runs on — inventory, fulfillment, reviews, and more.
05
Welcome, abandoned cart, post-purchase, and win-back flows that turn one-time buyers into repeat customers.
06
Performance audits and fixes that keep pages fast and discoverable in organic search.
We run Shopify growth work for DTC brands that also sell on Amazon and TikTok Shop, so storefront changes are planned with the whole channel mix in view. Our case studies detail the specific work and outcomes.
Read our case studiesConversion rate optimisation, theme and template development, custom app integration, page speed work, product page and checkout optimisation, and email and SMS retention flow build-out.
Yes. The approach is the same — conversion, speed, and retention — though the technical implementation differs. Tell us your stack during the audit and we will be specific about what we would do.
We prioritise by expected revenue impact and implementation cost, informed by analytics, session recordings, and where the funnel actually drops off. Highest-leverage fixes go first, not the most visually obvious ones.
Only if the evidence supports it. Full redesigns are risky and often reset performance you already have. Most of the gain comes from targeted work on the pages and steps that matter most.
At minimum: welcome, abandoned cart and browse, post-purchase and review request, replenishment where relevant, and win-back. The specifics depend on your purchase cycle, which we map before building.