From brand launch to day-to-day Seller Central operations, one team owns your entire Amazon presence — advertising, content, catalog, and account health.
River Rank Agency is an Amazon account management agency for brands that have outgrown doing it themselves. We take ownership of the entire Seller Central operation — advertising, listing SEO, A+ Content, catalog integrity, inventory planning, and account health — so your team can focus on product and supply rather than case logs and flat files.
Most of the brands we work with fall into one of two camps. Either they launched on Amazon, found early traction, and hit a ceiling they cannot explain, or they are established off-Amazon and need the channel built properly the first time. Both need the same thing: one accountable team running the account daily, not a contractor who touches campaigns once a week.
We work as an extension of your business. You get a named account lead, a documented growth plan tied to your margin targets, and reporting that ties spend to profit rather than vanity metrics. Every recommendation we make is one we are willing to be measured on.
When a brand plateaus on Amazon, the instinct is to raise the advertising budget. In practice, the ceiling is usually structural. Listings are not indexing for the terms that matter. The catalog has orphaned variations splitting reviews. Suppressed listings quietly bleed revenue for weeks before anyone notices. Campaigns are bidding against each other on the same keywords.
These are operational problems, and they compound. Advertising into a poorly indexed listing raises your cost per acquisition and teaches the algorithm the wrong things about your product. We audit the foundation before we touch a budget.
01
Getting new brands live on Amazon the right way: account setup, Brand Registry, category approvals, and ongoing brand management.
02
Keyword research and on-page optimization that gets your listings found — titles, bullets, backend search terms, and indexing.
03
Enhanced brand content and Premium A+ modules that tell your brand story and lift conversion on the product page.
04
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built and optimized for ROAS, not just clicks.
05
Flat-file uploads, variation fixes, and catalog hygiene so your listings stay live, accurate, and Buy Box ready.
06
End-to-end Seller Central operations — account health, inventory, case logging, and reporting, handled daily.
Our client work spans Home & Kitchen, Beauty & Personal Care, and Outdoor & Sporting Goods brands running Amazon alongside TikTok Shop, Shopify, and eBay. Our case studies detail the specific channel mix, the interventions we made, and the results each brand saw.
Read our case studiesDaily Seller Central operations: account health monitoring, case logging and escalation, inventory and replenishment planning, catalog and variation management, listing SEO, A+ Content, and full Sponsored Products, Brands, and Display campaign management. You get one team accountable for all of it.
Primarily Seller Central, which is where most growing brands operate and where we can move fastest. If you run a hybrid or Vendor Central setup, tell us during the audit and we will be direct about whether we are the right fit.
A PPC agency manages your ad account. We manage the channel. Advertising performance is downstream of listing quality, catalog integrity, inventory health, and pricing — so an agency that only touches campaigns is optimising inside constraints it cannot fix.
Advertising restructures typically show movement within the first 30 to 45 days. Organic rank improvements from listing SEO and catalog work compound over 60 to 90 days. We set expectations against your specific category and competitive position during the audit, not before.
We review your listings, keyword indexing and rank position, advertising structure and efficiency, catalog health, and account health flags, then walk you through what we found and what we would prioritise. There is no obligation and no pitch deck.