Meta and Google Ads built to drive high-intent traffic, lower CAC, and feed both your DTC store and marketplace listings.
River Rank Agency runs Meta and Google Ads for ecommerce brands with one objective: acquire customers at a cost your margin can sustain, and do it in a way that compounds across your marketplace and DTC channels rather than competing with them.
We build account structures around your actual product economics — creative testing frameworks on Meta, full search, Shopping, and Performance Max coverage on Google, and measurement that accounts for the fact that a customer who saw your ad may well convert on Amazon rather than your site.
That last point is where most ecommerce ad accounts go wrong. Judged on in-platform ROAS alone, external traffic often looks like a loss while it is quietly driving marketplace rank, brand search volume, and repeat purchase behaviour that never gets attributed back.
When acquisition costs climb, the common responses are to cut budget, change bid strategy, or replace the agency. Occasionally that helps. More often the account is structurally wrong: audiences overlapping and bidding against each other, creative fatigue with no testing pipeline, conversion tracking misfiring, and no view of blended profitability across channels.
We audit structure, tracking, creative pipeline, and true blended CAC before we touch budgets, because scaling spend into a broken structure just makes the problem more expensive.
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Facebook and Instagram campaigns built around creative testing and audience signals that actually convert.
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Shopping feeds and search campaigns tuned to capture high-intent demand at the moment of purchase.
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Campaign architecture built for clean data and efficient budget allocation as spend scales.
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Continuous testing and optimization aimed at lowering acquisition cost without sacrificing volume.
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Custom and lookalike audiences that keep your best-fit customers coming back.
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Clear reporting on what's actually driving revenue across Meta, Google, and your marketplaces.
We run paid media for brands that also sell on Amazon, TikTok Shop, Walmart, and Shopify, which means we can see the full picture of where demand lands. Our case studies detail the channel mix and outcomes.
Read our case studiesMeta (Facebook and Instagram) and Google, including Search, Shopping, Performance Max, and YouTube. We manage both because for most ecommerce brands they solve different parts of the funnel and need to be planned together.
We track blended CAC and total revenue across channels alongside in-platform metrics, and watch marketplace signals like branded search volume and organic rank movement. Judging external traffic on in-platform ROAS alone understates it.
We direct creative strategy and testing, and we produce static and graphic assets in-house. For high-volume video production we work with your existing creators or partners and build the testing framework around it.
We work with brands spending enough that structural improvements move real money. If your budget is small enough that the management fee outweighs the gain, we will say so in the audit and point you at the higher-leverage work first.
Tracking and structure fixes often show results in the first 30 to 45 days. Creative-driven improvements depend on testing volume and typically compound over 60 to 90 days. We set specific expectations after seeing your account.